Our Fractional CMOs drive awareness, customer acquisition, sales development, and growth just like a full-time marketing leader, but without the full-time cost. As the most senior marketing leader, the fractional CMO oversees internal and external resources to achieve business objectives.
The specific responsibilities of the fractional CMO may include:
We develop comprehensive GTM plans to hit revenue and growth targets today while establishing longer-term competitive barriers.
While situational, GTM plans often include:
Deliverables include documented strategies, budgets tied to corporate goals, and execution plans with timelines, functional objectives, and key results (OKRs).
With decades of experience in sales, marketing execution, product marketing, and communications, we are skilled at collaborating at all levels and with all leadership functions.
Markets and buyer behavior evolve naturally from the early stage to maturity. To match buyer needs and continue fueling adoption, the market development approach must shift, even when operational momentum can be hard to change.
B2B
EARLY STAGE
GROWTH
HYPER-GROWTH
MATURITY
TARGETING
Visionary
Functional
Infrastructure
1:1 End-User
OFFER AND VALUE
Project
Solution
Productized
Extensions
SALES AND PRICING
Consultative
Solution
Product
Extensions
SOLUTION AND PARTNERS
Development / Consulting
Solution Gaps
Consolidate
Minimized
POSITIONING AND MESSAGE
Vision
Best for our niche(s)
Ecosystem Leader
Best User Experience
Using proven best practices and experience spanning hundreds of products and service businesses, we collaborate with client teams to facilitate alignment around strategies and their operational implications.
Do you need to scale your marketing efforts? Or, are current results not matching your desired goals? We employ a structured process, team interviews, and pipeline facts to evaluate the situation, identify gaps versus best practices, and deliver a prioritized set of recommendations for improvement.
The natural focus on today's operating issues makes it hard to step back and objectively evaluate unseen macro changes, such as category convergence, changes in power and influence across the ecosystem, competitive dynamics, new entrants, and threats. We outline the likely implications and outcome scenarios and make recommendations regarding a course of action.
Understanding how buyers perceive value is critical to messaging, targeting, and demand generation efforts. We will design and execute qualitative research to get to the root the reasons prospects, influencers, or customers recommend and buy.
Today's notion of "minimum viable product" can undervalue how customers actually see their solution needs. Said more bluntly--what we're selling is often not what the customer is buying.
To speed adoption, solution offers must fulfill not only product requirements, but also the customer's unique solution needs, such as prerequisites, integrations, onboarding, complementary products, or complementary services. We help to identify the gaps, and catalyze teams around innovative ways to fill them.
We bring experience with a wide variety of corporate relationships. We help by crafting compelling narratives and strategies to:
The complexity of today's marketing challenges usually exceeds what any single solution provider can deliver. We know that every situation is unique.
We commit to assembling the right combination of resources to address your needs, and to work transparently with all parties, whether in a leadership capacity or supporting role. Our prime directive is always to help you achieve your vision of success.