Adexta helps leadership teams realize their vision by creating and activating strategies that grow revenue faster, accelerate product adoption, and contribute to lasting competitive advantage.
Our secret sauce is a combination of IP around strategic best practices, broad domain knowledge, and decades of operational leadership experience—from startups to unicorns. We help our clients align teams around marketing and go-to-market strategies, and we oversee program execution as hands-on fractional executives and team mentors.
Launching or expanding into new markets? Scaling up? Preparing for an acquisition or exit? We want to be part of the conversation. We specialize in businesses from $ 10M to $250M in revenue, within these sectors:
Michael helps businesses transform bold vision and technology innovation into market traction and revenue growth. His leadership experience spans product management, marketing, and sales, and executive-level advisory work, helping over 100 companies through market-defining launches, rapid expansion, and complex corporate transformations.
His core strength is commercializing breakthrough technology—developing new markets, accelerating customer adoption, and translating strategy into successful revenue growth:
Michael began his career in engineering automation software—gaining pivotal experience across product, sales, and marketing for both startups and market leaders. Today he leverages that foundation as a fractional CMO, advisor, and go-to-market partner who bridges the gap between strategic vision and execution and drives commercial results.
Michael holds a BS in Mechanical Engineering from The Ohio State University and an MBA from Rivier College. He is based in Scottsdale, Arizona.

“I had the pleasure of working with and learning from Mike Tanner. He has excellent communication and leadership skills and works unselfishly with others to help achieve the goals and objectives of the organization. He has a broad base of experience in all facets of the business as well as a wonderful work ethic. He always performs with the highest degree of integrity.”
“I had the privilege of working with Michael during his time as SVP of Marketing at Lessen, and I can confidently say he is more than an exceptional marketing leader. His expertise spans digital marketing, GTM strategy, messaging, data analysis, advertising, product marketing, and much more. What truly sets him apart, however, is his ability to seamlessly connect marketing disciplines into cohesive, results-driven strategies that align with broader business objectives.
“Michael joined CarrieriQ as interim VP of Marketing and Product and quickly became a trusted part of the leadership team. Michael got up to speed fast while also bringing significant strategic and business development skills developed from his management and consulting experience.”

Based on the scope of work, we partner and collaborate with best-in-class service providers to bring to bear an optimum mix of resources: